Why do we need SEO?

Search Engine Optimization is the process of increasing traffic or visitors to a website by improving its ranking in various search engines. Search Engine Optimization or SEO, is very popular and is more or less focused on Google Optimization as it remains the most used search engine on Internet. The term SEO was used as early as 1997.

SEO has been used and abused since long. Some webmasters stuffed their websites with keywords in early 1990’s to increase the page rank. Separate set of techniques called White Hat as well as Black hat techniques emerged with various consultants involved in this business.  White Hat techniques follow the search engine guidelines and are designed to deceive.

Various researches have confirmed that when users look for search results, and then scan the pages top to bottom and from left to right. So, first few results at top of page get maximum exposure. The aim of every SEO activity is to reach that coveted position.

Keyword tracking, Meta tag tracking, working on robot.txt files are some common ways to begin SEO for any website. Leadership in this area is extremely crucial for E-commerce firms and individuals working in this space.  It has been proven that more readers and site visitors translate to more sales and increased awareness. Other then that, continual flow of visitors ensures that Page Rank for website remains good. Page Rank Method is used by Google for ranking websites. SEO can ensure a steady flow of traffic thus keeping the Page Rank intact.

Almost 53% searches on Internet come from Google, so maintaining PageRank is very important. Next thing is looking for directories. SEO specialists work with directories and keep a track of how they index various websites. This also helps in improving the rankings and bringing more visitors. Linking and design related changes are also required while fully implementing SEO techniques.

Amit Verma is working with Neuro SEO Services, a Search engine marketing Company and writes about "What do we need SEO?".