What is SEO ?
We call it, Search Engine Optimization – a process or method to gain higher positions in major search engines for the targeted keywords and key phrases to increase online visitors, prospects and inquiries.
Major techniques and methods used in search engines optimization for a website are Title tags and META tags placement in website code, alternative tags (alt tags), directories submission which could be free or paid, link building or link popularity services which includes one-way links and link exchanging campaigns to increase the website popularity in search engines.
Now, let us explain these SEO techniques -
1) Title Tag and META Tags – these are the tags
placed under the <head> tag used to define website to
search engine spiders or crawlers for fast indexing and listings in search
engines which can be appear in organic listing on searching
any keywords or key phrase for a website. META tags are basically
used to show your description and keyword / phrases to the search engines
and to online visitors that what services you are offering.
2) Directories Submission – This method is about submitting
a site URL to different free and paid directories like Dmoz, Yahoo! directory to get listed in the relevant business category. There are thousand
of free and paid directories on internet. Submission in the web directories is the simplest process to get easy and fast link popularity for any website. Like if you have submitted your website in 500 directories,
then your website link is 500 times popular, if got listed.
3) Link Building – This method include the techniques like one-way link service and link exchanging services. One way
links are those link directed to your website on any other
website which is not so easy to gain and helps in making
more back links to a website. Second one is link
exchanging which is a partnership between two websites.
We can simply say it exchanging of links which is also good
method to increase website back links. So, by both methods
in link popularity services,
we make our link listed on other website, means giving website
links to get popular to online customers and visitors. There
are so many websites that are looking for link exchange campaigns
for the their websites and also buy one way links with web
pages that have a higher Google PageRank.
Nowadays, Blogs, Articles and Social bookmarking sites are also a good source which helps in SEOing a website.
How can a visitor come to your website?
Simply by clicking your website link – what matters from
where? No one can predict the customer. SEO is a process which makes your website link popular through keywords rankings in Search engines like Google.
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