Mar 10 2011
There is a big buzz for Google new algorithm Content Farmer update everywhere after Google officially announced a big change in U.S. search results. We can see some sticky thread about this update almost in every webmaster forum with lots of comments.
Wired published an interview with Google guys – Amit Singhal and Matt Cutts which revealed the actual name of this new algorithm update i.e. Google Panda Update. Google named it Panda because of the key man for this new algorithm change whose name is ‘Panda”.
Here’s some edited transcript from Wired interview with Google for this algorithm change.
Wired.com: What’s the code name of this update? Danny Sullivan of Search Engine Land has been calling it “Farmer” because its apparent target is content farms.
Amit Singhal: Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda. He was one of the key guys. He basically came up with the breakthrough a few months back that made it possible.
Wired.com: How do you recognize a shallow-content site? Do you have to wind up defining low quality content?
Singhal: That’s a very, very hard problem that we haven’t solved, and it’s an ongoing evolution how to solve that problem. We wanted to keep it strictly scientific, so we used our standard evaluation system that we’ve developed, where we basically sent out documents to outside testers. Then we asked the raters questions like: “Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids?”
Cutts: There was an engineer who came up with a rigorous set of questions, everything from. “Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads?” Questions along those lines.
So, beware of this Panda who hates the farms.