Mar 17 2011
It is a well known fact that having keyword rich domain can help in SEO process to get high rankings in an easy way. But looks like this can’t be helpful for long now.
How would you explain “The Power of Keyword Domains” to someone looking to take a decision what kind of domain to go for?” This was a question by McDot from Berlin in Webmaster Help Forum. Google guy Matt Cutts recently answered this question through his video.
Its definitely definitely possible to succeed without keywords in your domain name.
and mentioned many examples of successful websites like Facebook.com, Twitter.com, Google.com and Yahoo.com. These all big brands have no target keywords in the domain names and they succeed very well in the market.
He also says, that some people have complained that Google is giving a little too much weight for keywords in domains. He declares that
we have been thinking about at adjusting that mix a bit and sort of turning the knob down within the algorithm, so that given 2 different domains it wouldn’t necessarily help you as much to have a domain name with a bunch of keywords in it.